Simply stated, the goal of property management is to MAXIMIZE OPERATIONAL EFFICIENCIES. After the final trade has left the project, the most important factor that will determine the success of any real estate investment is the quality and experience of the property management team. Property management is a multifaceted profession that includes the management of a property’s finances, creating and managing a property’s marketing campaign, managing or initiating litigation with tenants, managing repairs and maintenance, along with a host of third-party vendors such as insurance companies.